PRIVACY POLICY

Effective Date: July 2023

This privacy policy discloses the privacy practices for sprbrd.com (“SUPERBIRD HOLDING, INC”).This privacy policy has been compiled to better serve those concerned with their ‘Personally Identifiable Information’ (“PII”) is used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. We respect the privacy of our visitors and want to help you understand how we collect and use your personal information. Accordingly, please read our privacy policy carefully to clearly understand how we collect, use, protect or otherwise handle your Personally Identifiable Information.

Information We Collect:

We automatically collect information through your website navigation, or through third party analytics and other service providers. Information may be collected and stored including, but not limited to, time on the website, operating system, browser type, IP address, the pages requested or visited, links clicked, referring websites, device used to access the website, and search terms.

When placing an order on our website, we request information for our order form. To make purchases, it will be necessary to provide contact and financial information including, but not limited to, name and shipping address, credit card number and expiration date. This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we'll use this information to contact you.

Notwithstanding anything to the contrary, we may share information with third parties in the following circumstances:

  1. With organizations that are contractually engaged in providing us with services such as email management, prize or order fulfillment, payment processing, data analysis or tracking, and fraud protection.
  2. With advertisers, as it pertains to general statistical information obtained and presented in aggregate form and personally identifiable information you provide voluntarily through your use of the website.
  3. We may disclose your information in connection with the sale, merger, or reorganization of our organization.

Cookies

Cookies are small files that a site or its service provider transfers to a computer’s hard drive through a Web browser (if you allow), enabling the site’s or service provider’s systems to recognize that browser and capture and remember certain information. Cookies may be utilized to collect certain information about or customize this website. Cookies are not required for website functionality.  [Cookies help us remember and process the items in your shopping cart, and help understand your preferences based on previous or current site activity, enabling us to provide improved services. Cookies also help compile aggregate data about site traffic and site interaction.] [Cookies may be used by trusted third-party services that track information on our behalf.] You are not required to accept any cookies to use this website. By turning cookies off, however, some of the features that make your site experience more efficient may not function properly. With respect to third parties, we do not have control over what the third parties collect or how they use the information they collect. By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with third parties, including, but not limited to, AdThrive, Google, and our other third-party partners. We may employ the use of other third-party tools from time to time in an effort to collect information or assist in our day-to-day operations. Those tools include, but are not limited to, AdThrive, Google Surveys, Shareaholic, WebFlow, Adobe, AdPlugg, MailChimp, SendInBlue, Shopify, Paypal, HTML Comment Box, and DISQUS may install cookies depending on their configuration.

[We may use Google Analytics to collect information about use of this website. The Google Analytics features enabled includes Demographics features, Interests Features, and Advertising Features. Google Analytics collects information including, but not limited to, how often users visit this website, what pages they visit when they do so, and what other websites they used prior to coming to this website. We use the information we get from Google Analytics to improve this website. We do not identify users or facilitate the merging of PII with non-personally identifiable information collected through any Google advertising product or feature without prior opt-in consent from each user. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this website by disabling cookies on your browser. You can also install a Google Analytics Opt-out Browser Add-on.] [We do not sell, trade, or otherwise transfer to outside parties your PII without advance notice. This does not include website hosting partners and other parties who assist us in operating the website, conducting our business, or serving users, so long as those parties agree to keep this information confidential.] We reserve the right, but my not be obligated to, release information when appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.  Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

For California Residents

California law gives residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. Under California law, the sharing of your information with a service provider for advertising purposes could be considered a “sale.”  You also have the right to request from us the categories of personal information that we have shared and the categories of third parties to whom the information was provided. To make such a request, please contact us at info@adthrive.com.

California Online Privacy Protection Act

CalOPPA requires commercial websites and online services to post a privacy policy, requiring any person or company operating websites collecting California consumers’ PII to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. According to CalOPPA, we agree to the following:Users can visit our site anonymously. Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.You will be notified of any Privacy Policy changes:

  • On our Privacy Policy PageCan change your personal information:
  • By logging in to your account[We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.]

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not market to anyone under the age of 21.

Fair Information Practices

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur, we will notify the users via in-site notification within 7 business days. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We collect your email address in order to: Send information, respond to inquiries, and/or other requests or questions.

To be in accordance with CANSPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

Third Party Links

Occasionally, the site may include or offer third-party products or services. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Surveys and Contests:

Information may be requested via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as, but not limited to, name, email address, and shipping address), and demographic information (such as, but not limited to, zip code and age). Contact information will be used to notify the winners and award prizes. Survey information may be used for, but not limited to, sharing findings and results with readers and followers and monitoring or improving the use and satisfaction of this website. Third party tools may be used to collect this information, in which case you will become subject to the terms and policies of those third parties.]While we make every attempt to protect your information, SUPERBIRD, INC has no control over third party terms and policies.

How Long We Keep Information:

We reserve the right to retain all information provided for as long as we deem necessary, subject to our sole discretion.

Security:

The security of your information is important to us and we will do our best to protect it. In most circumstances, sensitive information, including but not limited to credit card information and user credentials for account access (username and password, for example) will be collected via use of a third party. We will take reasonable measures to analyze and select those third parties based on their ability to fulfill the service we require and will rely upon the security measures they have in place.

Please note email is not considered a secure means of communication, so any information you provide to us through the use of a web form or direct emailed to us is not considered a secure form of communication.

Changes:

We reserve the right to make changes to this policy. Those changes will be posted here and noted with an effective date noted in this section of the policy. Continued use of SUPERBIRD, INC after a change to this policy means you accept the new policy.

© SUPERBIRD HOLDINGS, INC. 2023

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